Raf Chmielewski

I believe in the World of free and creative people. I want to inspire Lawyers to develop their practicies by really efective Law Blogs.
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How to write a Law Blog post

Raf Chmielewski31 August 2017Comments (0)

Legal writing is not as difficult as it appears to be. The biggest misunderstanding lays in the style of the legal writing. In order to create a good legal article you must understand what the Law Blog really is. So below you will not find some sentences of how to write a legal blog post but what is the appropriate style of a Law Blog.

Most of the Law Blog authors write their articles as if they were speaking at a conference. Or as if they were writing a newspaper’s article. The style is raw, formal, professional, and somewhat dry. They try to be serious, and want to express themself wisely.

Ok! When you are giving a keynote, or are creating a legal piece of content to an ordinary newspaper, such style is exactly what you need. What is more – you cannot write in a different way! You are doing really good job.

But … a Law Blog is a quite different tool of law office promotions. And as a different tool it needs a different strategy, planning, occupation, thinking and style of writing. It is not the same as a formal speech or formal presentation.

The two general rules of writing a Law Blog post are:

  • write as if you were telling directly to your reader,
  • tell a story – I mean use a storytelling concept.

You must know that what differs a successful Law Blog from a not successful one is its communication. I mean that you should be communicative if your readers are to respond to you. By mailing, by commenting, by phone etc. They should have an impression that you are talking just to them. It is a very simple rule but unfortunately is seen rarely. Why? Because we, as lawyers, are accustomed to formal writing and that style of communication seems natural for us.

Being not communicative is desirable in newspapers. But a blog, especially a Law Blog, is a completely different story. Remember that, ok?

As storytelling is taken into account there are many reasons explaining why it is very wise to tell stories. Telling a story is the best way to explain a difficult subject matter, the best way to be remembered by a reader, the best way to have a high position in search engine results and most of all it is the best way to say, that you have knowledge and experience.

I usually like to say:

Law Blog

*****

Read more about: Telling a story in a Law Blog >>

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