If I say or write: I am the best, you will certainly not believe me, right? Or you will say: HAHA 🙂 Raf, are you kidding me? SHOW ME that you are really the best! 

… This is why words alone are not enough.

In order to prove that I am the best I have to show you my results. The results are the proof. If you do it, you don’t even have to say anything more. You don’t have to say: I’m the best – buy from me.

People believe in actions – not in words.

Actions stand for proofs… Facts stand for proofs.

I am sure you understand me. It’s enough to show facts.

*****

This is also the golden rule in any Law Blog post.

You simply cannot say that you are the best lawyer in your specialization or in your area. People, your readers, potential clients, will not believe in your words. Worse: they will think that you are one the worst lawyers because if you were the best you woudn’t say that.

This is why you have to show the proof.

How to do so?

There are several ways, but one of the most important is telling “law stories”.

If you tell your “law stories” in a good style something remarkable happens. Your readers start to think of you as the only one who has enough experience to help them.

This is why I always say that telling good “law stories” changes everything in every Law Blog [needless to say that stories changes the whole culture – even the culture of the whole country]. You can write about the law and have a simple Law Blog but you can also tell stories and have an amazing Law Blog. This is your choice.

I would definitely choose stories. Law Stories.

Read more about having a communicative Law Blog >>

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